The survey of 50-plus wine suppliers, ranging from the big players to small agencies, showed 83% were confident sales would increase over the coming year.
Only 4% anticipated sales would decrease over the same period.
The long-term expectations of suppliers were even more optimistic. Over the next five to 10 years, 96% were confident their sales would grow.
The survey also found that 27% of respondents had bucked the trend in the economic downturn by taking on new staff last year. A further 20% said they were planning to expand workforces – almost double that of last year’s report.
In 2009, 2% of respondents said they expected to lay off staff in the coming year, compared with none this year.
Fourteen per cent made redundancies compared with 21% last year.
Mark Kermode, off-trade and buying director for Enotria, said: “As some degree of consumer confidence returns, we have seen sales in the premium sector begin to grow.” Buckingham Schenk commercial director Jon Pepper said consumers were prepared to pay a little more for wines that over-deliver on quality.
OLN’s Wine Report also unveils the top 50 wine brands in the off-trade, using exclusive Nielsen data. See pages 21-51