Stella Artois Black to launch – but only in on-trade
Published:  09 July, 2010

A-B Inbev says it has no plans to launch Stella Artois Black in the off-trade.

The brand, a 4.9% abv, Belgian-brewed light beer, will appear in the on-trade this autumn.

A-B Inbev said it has a “rounded, full-bodied flavour” and would typically sell at a 15% premium to regular Stella.

The launch of Stella Artois 4% in 2008 has been successful, but not every brand extension for the lager has been as well received.

Artois Bock, Eiken Artois and Peeterman Artois have all arrived and been dropped within the past five years.

A-B Inbev UK president Stuart MacFarlane said Stella Artois Black would offer a “premium-plus experience”.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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