Ban loyalty rewards’

09 July, 2010

A leading doctor has called for a ban on supermarkets giving loyalty points with purchases of alcohol.

Dr Brian Keighley, chairman of the British Medical Association in Scotland, made the claim in a debate at the BMA’s annual conference.

Keighley said: “Most alcohol bought for consumption is from supermarkets.

“There is a need to send the right message in drinking behaviour by not allowing rewards for buying alcohol.”?The debate also saw doctors repeat calls for a complete ban on alcohol advertising and the introduction of minimum unit pricing for drink.

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