Cheviot Fine Wines takes on Penfolds

09 July, 2010

Cheviot Fine Wines is the new distributor for Penfolds in Scotland.

Penfolds senior brand manager Lisa Bryant said Scotland had always been an important and successful market for the Penfolds range.

She said: “We look forward to this new and challenging business partnership with Cheviot as it clearly has the fine wine expertise and focus to build and develop our range of premium and Iconic wines.”?Cheviot marketing director Stephen added: “Penfolds is exactly the type of wine range we are proud to be representing – world renowned for quality wine production, marketing and leading the way in wine markets worldwide.

“This addition to our agency portfolio demonstrates Cheviot Fine Wines’ continued investment in attracting the best people and wine ranges to our company.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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