Cheviot Fine Wines takes on Penfolds

09 July, 2010

Cheviot Fine Wines is the new distributor for Penfolds in Scotland.

Penfolds senior brand manager Lisa Bryant said Scotland had always been an important and successful market for the Penfolds range.

She said: “We look forward to this new and challenging business partnership with Cheviot as it clearly has the fine wine expertise and focus to build and develop our range of premium and Iconic wines.”?Cheviot marketing director Stephen added: “Penfolds is exactly the type of wine range we are proud to be representing – world renowned for quality wine production, marketing and leading the way in wine markets worldwide.

“This addition to our agency portfolio demonstrates Cheviot Fine Wines’ continued investment in attracting the best people and wine ranges to our company.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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