Vodkat extends reach to students

09 July, 2010

Vodkat schnapps has signed a deal to advertise on a campus TV service.

The campaign will run on Sub TV, which broadcasts on 42-inch plasma screens in high-footfall students’ unions.

Supplier Intercontinental Brands said the deal would enable it to reach 1.8 million 18 to 24 year olds, with ads appearing on 717 screens at 94 campus sites across the country.

The campaign will run from freshers’ week at the start of the autumn term until November.




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What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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