Vodkat extends reach to students

09 July, 2010

Vodkat schnapps has signed a deal to advertise on a campus TV service.

The campaign will run on Sub TV, which broadcasts on 42-inch plasma screens in high-footfall students’ unions.

Supplier Intercontinental Brands said the deal would enable it to reach 1.8 million 18 to 24 year olds, with ads appearing on 717 screens at 94 campus sites across the country.

The campaign will run from freshers’ week at the start of the autumn term until November.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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