Sunday lunch in Shloer TV ads

09 July, 2010

Shloer is returning to TV with its Best Served Shared on Sundays campaign.

Ads will appear alongside food-focused programmes on ITV1, Living, Five, Good Food and GMTV, leading into and over the course of weekends to tap into main shopping days. The campaign will also appear in print version in OK and Hello.

The broadcast and print ads both have Sunday lunch and barbecue themes.

Marketing controller Amanda Grabham said: “Including TV advertising in the 2010 marketing mix will enable us to reach an even bigger audience and will drive additional volume for stockists.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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