I-Focus gets its vits out

09 July, 2010

Coca-Cola Enterprises has added to its Glaceau vitamin water range.

I-Focus joins the range, which was launched two years ago and includes Multi-V Lemonade and Revive Fruit Punch.

The new drink is strawberry and kiwi flavour and contains vitamins A, B and C. It is available in 50cl bottles.

The launch of I-Focus will be backed by a digital and experiential campaign including bespoke POS around the theme Show Us Your Vits.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know