I-Focus gets its vits out

09 July, 2010

Coca-Cola Enterprises has added to its Glaceau vitamin water range.

I-Focus joins the range, which was launched two years ago and includes Multi-V Lemonade and Revive Fruit Punch.

The new drink is strawberry and kiwi flavour and contains vitamins A, B and C. It is available in 50cl bottles.

The launch of I-Focus will be backed by a digital and experiential campaign including bespoke POS around the theme Show Us Your Vits.




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter