Berrys upgrades iPhone app

09 July, 2010

Berry Bros & Rudd has relaunched its iPhone app, which first appeared last year.

The new version is compatible with the new iPad and comes with more detailed information about vintages, and improved search functionality which allows users to filter results by price and vintage as well as wine name, region, producer and grape.

Transactional improvements also mean it’s easier to make purchases through the free app.

Charlie Bennett, website and marketing development manager at Berrys, said: “Customers can view all Berrys’ wines, tasting notes and vintage charts at any time, wherever they are.”

The app can be downloaded from Berrys’ website.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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