Lamb's to back RNLI

13 July, 2010

Lamb’s Navy rum is running an on-pack competition giving consumers the chance to win a two-week cruise.

The promotion is to mark Lamb’s announcement that it will be supporting the Royal National Lifeboat Institution during 2010.

It will appear on around 100,000 bottles and brand owner Halewood International will be donating £1 to the charity for each of the first 25,000 competition entries it receives.

The competition prize is a 14-night cruise for two with Fred Olsen Cruises.

Senior brand manager Sue Beck said: “This is the first time that Lamb’s has supported a charity in this way.

“The RNLI provides a perfect fit for the brand due to Lamb’s longstanding synergy with the sea.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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