National radio for Strongbow
Published:  17 July, 2010

Strongbow is to be advertised on the radio in a campaign based on the Rewards Hard Graft theme of its TV advertising.

Four 30-secod ads will run nationally on solus spots on Wednesday and Thursday evening drive-times until November.

Lucy Henderson, brand manager at Heineken UK, said: “Our radio ads will be played out to coincide with peoples drives home after a hard day’s graft.

“They will play the role of reminding them that for the work they have put in that day, they have earned their right to a crisp, refreshing Strongbow.

“We feel that radio is a cost-effective way of reaching our core market.”

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