Anti drink-drive ads from Pernod Ricard

19 July, 2010

Pernod Ricard UK is tageting drink-driving among 18 to 24-year-olds with a new phase in its Accept Responsibility campaign.

Ads will appear in print and online.

Previous phases of the campaign have addressed binge drinking and under-age drinking.

Banner ads will appear on social networking sites such as Facebook and MSN Messenger with slots booked to reach the target audience when they are making social plans for the weekend or evening.

The campaign will also run in high profile magazines and newspapers such as Metro, Heat and Zoo until the end of July.

Jean-Manuel Spriet, chief executive officer of Pernod Ricard UK, said: “We recongise that the drinks industry and the government must collectively continue to do all we can to urge responsible drinking.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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