Foster's renames wine division as Treasury
Published:  21 July, 2010

Australian drinks group Foster’s has rebranded its global wine business as Treasury Wine Estates.

The name change will be adopted by the UK-based European arm Foster’s EMEA as Treasury Wine Estates EMEA.

The business combines 12,000 hectares of vineyards, 20 wineries and 50 wine brands representing Australia, California, France, Italy and New Zealand. It has 4,000 employees.

Foster’s chief executive Ian Johnston said: “The announcement today does not pre-empt any outcome for our demerger, nor does it represent fundamental change in our business model. It does, however, represent the acceleration of a cultural change for those of us working in the wine business as we return to a dedicated focus on viticulture, wine making and the marketing and sale of one of the world’s most outstanding portfolios.”

Treasury brands include Lindemans, Wolf Blass, Rosemount and Penfolds.




Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter