The name change will be adopted by the UK-based European arm Foster’s EMEA as Treasury Wine Estates EMEA.
The group owns 20 wineries and 50 wine brands including Wolf Blass, Rosemount, Wynns, Penfolds, Beringer and Lindemans.
A demerger of Foster’s wine and beer businesses has been on the cards for some time but chief executive officer Ian Johnston said the change “does not pre-empt any outcome for our demerger, nor does it represent any fundamental change in our business model”.
Johnston added: “It does represent the acceleration of a cultural change for those of us working in the wine business as we return to a dedicated focus on viticuture, winemaking and marketing.”
He said the new name reflected “the wealth of treasured wine brands that mark the core of our business”.