Fosterís wine rebrands as Treasury

23 July, 2010

Australian drinks group Fosterís has rebranded its global wine business as Treasury Wine Estates.

The name change will be adopted by the UK-based European arm Fosterís EMEA as Treasury Wine Estates EMEA. The group owns 20 wineries and 50 wine brands including Wolf Blass, Rosemount, Wynns, Penfolds, Beringer and Lindemans.

A demerger of Fosterís wine and beer businesses has been on the cards for some time but chief executive Ian Johnston said the change ďdoes not pre-empt any outcome for our demerger, nor does it represent any fundamental change in our business modelĒ.

Johnston added: ďIt does represent the acceleration of a cultural change for those of us working in the wine business as we return to a dedicated focus on viticulture, winemaking and marketing.Ē?He said the new name reflected ďthe wealth of treasured wine brands which mark the core of our businessĒ.

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