Packaging update for Kronenbourg

23 July, 2010

Heineken UK is to update the packaging for its Kronenbourg 1664 lager brand.

The new look adopts the global design for the brand, to give it a “Gallic, edgy and more modern look”.

The relaunch forms part of a marketing push which includes a new TV and press campaign from October.

The redesign includes a tweak to the reference to an in-can widget in the lager, changing it from Dynamo Système to Draught Système.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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