Rémy Gresser has been elected president of the Comité Interprofessionnel des Vins d’Alsace for the second time, having previously held the post in 2004/05.
He said he favoured a review of wine labelling with options to specify the style and sweetness and food-matching suggestions to demystify the region.
“The Alsace brand should appear on every bottle via a logo or a quality mark offering consumers a guarantee of authenticity,” Gresser said. “The wealth of Alsace lies in its diversity. We have a great array of styles, grape varieties and terroir.
“Alsace sells 150 million bottles around the world. These should be used as a business card for our industry. It is up to us to have a more commercial approach.”
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