Captain’s facelift Diageo is introducing a new global pack design for Captain Morgan rum into the UK market from late July. The design gives greater prominence to the Captain Morgan character, which has been made to look “more rugged and authentic”. The pack will appear within 18 months in more than 50 countries where Captain Morgan is sold. The redesign is accompanied by new-look POS.
Hallmark for Sainsbury’sAustralian Vintage has launched a range of wine called Hallmark exclusively in Sainsbury’s. The range will have an rrp of £7.49 and comprises a Chardonnay/Semillon and Cabernet/Shiraz.
Free audiobooks in wine dealConcha y Toro’s Casillero del Diablo wine brand has teamed up with internet retailer Audible to offer free audiobooks to consumers. A promotional code on neck collars of the Chilean brand will give purchasers the chance to download two free audiobooks from the Audible website.
Strongbow makes radio wavesStrongbow is to extend its Rewards Hard Graft ad campaign on TV into radio. Four 30-second ads will run nationally on solus spots on Wednesday and Thursday evening drive-times on stations until November. Lucy Henderson, brand manager at Heineken UK, said: “We feel that radio is a cost-effective way of reaching our core market.”??Wood’s 100 sampling eventFirst Drinks will be carrying out sampling for its Wood’s 100 Old Navy Rum at the Meet Your Navy event at Portsmouth naval base from July 30 to August 1. Visitors to the Wood’s stand will also receive a money-off voucher against a purchase of the brand.
Glenfarclas whisky at 40A 40-year-old expression of Glenfarclas has been released by brand owner J&G Grant through UK agent Pol Roger. The whisky has an rrp of £350 and is being stocked by Selfridges, the Whisky Exchange and Masters of Malt. In his tasting note, director of sales George Grant said: “The nose is reminiscent of relaxing in an old leather armchair while eating walnuts and chocolate-covered raisins.”