How, who retired from Majestic last year after 19 years, will be a non-executive director.
Chief executive Alison Levett said: “I am absolutely thrilled to have Tim How join the Enotria board.
“He brings exceptional knowledge and experience of the wine sector, and I know he will be a great asset to our business.
“I am really looking forward to working with him and the fresh perspective that he will undoubtedly provide.”?How is also chairman of Rayner & Keeler, a private optical products business, a governor of the Peabody Trust and the current chairman of the Wine & Spirit Trade Association.
How’s other non-executive roles are at Henderson Group and DSG International.