Berry Bros relaunches app for iPad

23 July, 2010

Berry Bros & Rudd has relaunched its iPhone app, which first appeared last year.

The new version is compatible with the iPad and comes with more detailed information about vintages and improved search functionality. This allows users to filter results by price and vintage, as well as wine name, region, producer and grape.

Transactional improvements also mean it’s easier to make purchases through the free app.

Charlie Bennett, website and marketing development manager at Berry Bros, said: “Customers can view all Berry Bros’ wines, tasting notes and vintage charts at any time, wherever they are.”?The app can be downloaded from Berry Bros’ website bbr.com.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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