Berry Bros relaunches app for iPad

23 July, 2010

Berry Bros & Rudd has relaunched its iPhone app, which first appeared last year.

The new version is compatible with the iPad and comes with more detailed information about vintages and improved search functionality. This allows users to filter results by price and vintage, as well as wine name, region, producer and grape.

Transactional improvements also mean it’s easier to make purchases through the free app.

Charlie Bennett, website and marketing development manager at Berry Bros, said: “Customers can view all Berry Bros’ wines, tasting notes and vintage charts at any time, wherever they are.”?The app can be downloaded from Berry Bros’ website bbr.com.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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