Digital cameras up for grabs with 7-Up

23 July, 2010

Britvic and Pepsi Co are giving away a Polaroid Two digital camera every hour in an on-pack promotion on 7-Up.

The Simple Pleasures promotion will run from August 9 to October 4 across all bottle and can sizes.

The cameras will be allocated through an online prize draw in which consumers have to enter the last four digits of the barcode from their pack.

Lucy Harman, brand manager at Britvic, said: “This promotion reminds consumers how they can take some time out to enjoy life’s simple pleasures.

“The activity will aim to build on the success of the brand, which recorded double-digit growth last year.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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