Dragons’ Den reject lands second major wine deal
Published:  23 July, 2010

Intercontinental Brands is launching its Italian Job wines in the Tulip packaging rejected on TV’s Dragons’ Den.

The pack comprises a single-serve plastic glass with a foil lid and has already been used by M&S for its Le Froglet range.

The Tulip is the brainchild of entrepreneur James Nash and is being marketed through his Wine Innovations company.

ICB managing director John Mills said: “The Tulip is a brilliant value-added concept and will revolutionise the single-serve wine offering. This is an occasion and packaging-led format that appeals to consumers who want convenience and a pleasurable wine-drinking experience.”?The Italian Job Tulip is available in Sauvignon Blanc, Sangiovese Merlot and Sangiovese Rosé.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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