Call for cohesive push for Welsh drinks

23 July, 2010

A dedicated strategy is needed to exploit the potential of the wine, beer and cider industries in Wales, according to a report from a committee of the country’s National Assembly.

The rural development sub-committee finding says the sectors are hampered by a lack of government expertise in the drinks industry and the absence of a co-ordinated promotional strategy.

The report cites the New Zealand wine industry as an example of what can be achieved by a country with a similar climate to Wales.

Committee chair Rhodri Glyn Thomas said: “We have only to look to the example of whisky in Scotland and Guinness and Baileys in Ireland to see the economic impact a well-marketed drinks industry with a strong national identity can have.

“The wine, beer and cider industries have the potential to make a similar contribution in Wales, with the right support and marketing.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know