Figures reveal growth in £6-£10 bracket

23 July, 2010

New figures released by the Wine & Spirit Trade Association show a sharp increase in sales of wine in the £6 to £10 price bracket.

Sales of wines between £6 and £7 were ahead by 25%, and those priced between £9 and £10 were up 19.1% in value terms.

WSTA chief executive Jeremy Beadles said: “The growth in the £6-£7 and £9-10 ranges does suggest that, while consumers may be cutting back on spending elsewhere, the attraction of a better bottle of wine at home is tempting wine drinkers to spend a little more.”?Rosé sales in the off-trade rose by 9.2% in value in the year to May, with volume sales up 7.6%.

There was good news for Champagne too, with sales up by 7.7% in value, though a 12.5% increase in volumes suggests discounting is still playing a part in the fortunes of the category.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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