Figures reveal growth in £6-£10 bracket

23 July, 2010

New figures released by the Wine & Spirit Trade Association show a sharp increase in sales of wine in the £6 to £10 price bracket.

Sales of wines between £6 and £7 were ahead by 25%, and those priced between £9 and £10 were up 19.1% in value terms.

WSTA chief executive Jeremy Beadles said: “The growth in the £6-£7 and £9-10 ranges does suggest that, while consumers may be cutting back on spending elsewhere, the attraction of a better bottle of wine at home is tempting wine drinkers to spend a little more.”?Rosé sales in the off-trade rose by 9.2% in value in the year to May, with volume sales up 7.6%.

There was good news for Champagne too, with sales up by 7.7% in value, though a 12.5% increase in volumes suggests discounting is still playing a part in the fortunes of the category.

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