Navson launches chocolate milk cans

23 July, 2010

A chocolate milk drink has been launched by soft drinks producer Navson.

Mooch comes in original, hazelnut and mint varieties, in 25cl ring-pull cans with

an rrp of 99p.

The launch is supported by targeted sampling, in-store promotion and direct marketing designed to introduce the brand to 16 to 25 year olds with disposable income.

Navson marketing director Nevid Ahmed said: “We want to revitalise the milk aisle and prove that flavoured milk is more than just a child-friendly offering.

“It is important that we speak to a broader target market to shake up the category and communicate the often overlooked health benefits of milk.”

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