In brief?

23 July, 2010

l JTI is launching a limited edition design on its Silk Cut Purple and Menthol Superslims 20s. The packs will be available for eight weeks and follow a move to a new textured design for the products earlier this year. Retailers are advised to sell the limited editions alongside the rest of the Silk Cut range, said JTI.

Premium crisp manufacturer Tyrrells has taken inspiration from Beaujolais Nouveau marketing to produce a limited edition flavour. The Butter & Mint flavour crisps are being positioned as Chips Nouveau to honour the British potato harvest. The product will only be available from August 1 to October 31, with an rrp of £1.29 for a 100g bag.

Wrigley is to launch a new phase in its Food Creatures ad campaign for Wrigley’s Extra. The campaign will stay on TV as part of a £10 million spend, but will now also include ads on public transport, digital screens in shopping centres, takeaway meal lids, coffee sleeves and food outlet tablecloths. There will also be sampling and advertising in the Metro newspaper.

A TV ad for Pepsi Max, which showed a man in a bar using a faked news report about an impending asteroid strike to seduce a female customer, has been cleared by the Advertising Standards Authority. The ad received more than 80 complaints, the majority being that it was sexist or condoned obtaining sex by deception.

Hancocks Cash & Carry is to launch a range of jars of retro sweets. The nine-strong range is designed to appeal to the token gift market and includes Bullseyes, Rhubarb & Custard, Cola Cubes and Rosy Apples, each with a?rrp of £2.49. Jar sizes range from 280g to 340g.

Vimto has won the food and drink award at the Marketing Society Northern Awards for its Seriously Mixed Up Fruit campaign.




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