Pernod ads to deter young drink-drivers

23 July, 2010

Pernod Ricard UK is targeting drink- ?driving among 18 to 24 year olds in the next phase of its Accept Responsibility campaign.

Previous phases of the campaign have addressed binge-drinking and under-age drinking.

Banner ads will appear on social networking sites such as Facebook and MSN Messenger with slots booked to reach the target audience when they are making social plans for the weekend or evening.

The campaign will also run in high-profile magazines and newspapers such as Metro, Heat and Zoo this month.

Jean-Manuel Spriet, chief executive of Pernod Ricard UK, said: “We recognise that the drinks industry and the government must collectively continue to do all we can to urge responsible drinking.”

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