Alsace wine boss’ generic brand bid

23 July, 2010

The new boss of the body which promotes Alsace wines has said he wants to build up a “strong generic Alsace brand” to publicise the region.

Rémy Gresser has been elected president of the Comité Interprofessionnel des Vins d’Alsace for the second time, having previously held the post in 2004/05.

He said he favoured a review of wine labelling with options to specify the style and sweetness and food-matching suggestions to demystify the region.

“The Alsace brand should appear on every bottle via a logo or a quality mark offering consumers a guarantee of authenticity,” Gresser said. “The wealth of Alsace lies in its diversity. We have a great array of styles, grape varieties and terroir.

“Alsace sells 150 million bottles around the world. These should be used as a business card for our industry. It is up to us to have a more commercial approach.”

Analysis, page 14

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