Chief executive Andy Clarke has written to Home Secretary Theresa May saying the supermarket had introduced a policy of no sales of alcohol below the cost of duty and VAT, according to the Yorkshire Evening Post.
The paper quoted the letter as saying it was a “fist step” towards selling alcohol in a more responsible way in the UK.
The move means a bottle of Smirnoff will never cost lower than £10.49
Clarke said in the letter: “We accept that the way in which alcohol is sold to the public needs to change.”
Clarke said he supported a “floor price for alcohol below which it would be illegal to sell,” and added: “Words count for nothing without actions to back them up”.