Relaunch for Scottish liqueur

26 July, 2010

Gordon & MacPhail has relaunched its Dunkeld Atholl Brose liqueur, made with honey, oatmeal and Speyside malt whisky.

The new-look packaging features an illustration of a well which features in the legend on which the drink is based.

In 1475, it is said that the Earl of Atholl lured the rebel Iain Macdonald to a well filled with honey, oatmeal and whisky, giving the earl the opportunity to capture him as he drank.

G&M joint managing director Michael Urquhart said: “Dunkeld Atholl Brose is a product with a fascinating history.

“It has a wide appeal and can be enjoyed all year round, either on its own or as the base for a cocktail.

“We’re hoping this rebrand will encourage younger consumers to discover this versatile drink.”

A signature cocktail has been created. The Highland Mojito involves shaking the liqueur with mint leaves, sugar syrup and lime, and topping with soda water.

Dunkeld Atholl Brose is bottled at 35% in 50cl bottles and has an rrp of £18.99.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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