Pernod Ricard forms global wine arm

26 July, 2010

Pernod Ricard has formed a new company to develop the strategy of its portfolio of global wine brands.

Premium Wine Brands will be headed by Jean-Christophe Coutures, as chairman and chief executive officer.

He is currently chief executive of Pernod Ricard Pacific.

The company will oversee a portfolio which includes Jacobís Creek, Brancott and Campo Viejo.

Pernod Ricard has also bought its entire portfolio of vodka brands together under the umbrella of The Absolut Company.

The company will be charged with developing the groupís strategy across brands including Absolut and Wyborowa, plus speciality spirits Malibu and Kahlua.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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