Pernod Ricard forms global wine arm

26 July, 2010

Pernod Ricard has formed a new company to develop the strategy of its portfolio of global wine brands.

Premium Wine Brands will be headed by Jean-Christophe Coutures, as chairman and chief executive officer.

He is currently chief executive of Pernod Ricard Pacific.

The company will oversee a portfolio which includes Jacobís Creek, Brancott and Campo Viejo.

Pernod Ricard has also bought its entire portfolio of vodka brands together under the umbrella of The Absolut Company.

The company will be charged with developing the groupís strategy across brands including Absolut and Wyborowa, plus speciality spirits Malibu and Kahlua.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later theyíre crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know