Rourke boxes clever with alcohol-free Bavaria beer

06 August, 2010

Actor Mickey Rourke, who is better known for his hard drinking than for his ­abstinence, is the surprise new face of the alcohol-free version of Dutch beer brand Bavaria.

A TV and billboard ad campaign will be shown throughout August, when The Wrestler star will be seen knocking back a beer without realising it is alcohol-free.

UK marketing manager Sean Durkan said: “It says much about the rise of the Bavaria brand that we were able to attract a Hollywood star of Mickey Rourke’s calibre to feature in our latest campaign.

“Our investment in the campaign indicates the importance we place on the category and its growth potential.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know