This was previously handled by Marston’s and – before its acquisition by the Midlands brewer – Refresh UK.
Crawford Sinclair, who worked on Innis & Gunn at both Marston’s and Refresh, will head the new sales, marketing and distribution arm as UK director of sales.
Managing director Dougal Sharp said the move would allow the company to achieve its potential by “working more closely with UK customers to deliver consumer-focused growth strategies”.
Sinclair said: “The business’ track record over the past seven years has been phenomenal. I am focused on ensuring this hard-won success continues.”