The packs will be available in plain and £1.49 price-marked versions from August. Coca-Cola, Diet Coke and Coca-Cola Zero will all be available in the packs.
A separate on-pack promotion on the brands will give consumers the chance to win tickets every hour to live music events during August.
The promotion will run on 2-litre bottles, 33cl cans, 50cl bottles and six and eight-can 33cl multipacks.
In addition to the draws, visitors to the Coke Zone website will also be given points to redeem against other music-related products.
The promotion runs for four weeks and is backed by TV and cinema ads.
Trade communications manager Selena Taylor said: “We know music appeals to a wide variety of people of all ages, so it’s the ideal vehicle for us to engage with our core teen and young adult consumers, as well as mums buying take-home packs for the family.”