Coke four-pack developed for indies

06 August, 2010

Coca-Cola Enterprises has developed a range of 33cl four-packs of the Coca-Cola range for independent stores.

The packs will be available in plain and £1.49 price-marked versions from August. Coca-Cola, Diet Coke and Coca-Cola Zero will all be available in the packs.

A separate on-pack promotion on the brands will give consumers the chance to win tickets every hour to live music events during August.

The promotion will run on 2-litre bottles, 33cl cans, 50cl bottles and six and eight-can 33cl multipacks.

In addition to the draws, visitors to the Coke Zone website will also be given points to redeem against other music-related products.

The promotion runs for four weeks and is backed by TV and cinema ads.

Trade communications manager Selena Taylor said: “We know music appeals to a wide variety of people of all ages, so it’s the ideal vehicle for us to engage with our core teen and young adult consumers, as well as mums buying take-home packs for the family.”

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