New sharing bag for Randoms

06 August, 2010

Nestlé Confectionery is launching a 195g sharing bag of Rowntree’s Randoms.

The bag will have an rrp of £1.45 and contain 10 new Randoms shapes including foamy jigsaw pieces, padlocks and diggers.

The brand is being supported by a £3 million marketing campaign which includes TV advertising and invites to special events for randomly chosen Facebook fans of the brand.

Nestlé said the sharing-bag category was worth £755 million and was growing by 8% annually.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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