The brand was launched in London last year but the national roll-out will have a reduced rrp and cost price. The new rrp is £4.79 against the previous £5.33.
Both Winston Red and Blue 20s will be available?in price-marked packs for independent retailers.
JTI said the value cigarette category was growing at 56% by volume year on year and now accounted for 22.6% share of the UK market.
Head of communications Jeremy Blackburn said: “Winston is the second best-selling cigarette in the world and it has an established heritage, strong reputation and international appeal.”