New brands for First Drinks

09 August, 2010

First Drinks has announced today (August 9) it will be taking over the distribution of Tullamore Dew Irish Whiskey, Carolans cream liqueur and Irish Mist whiskey liqueur in the UK.

The news follows the William Grant acquisition of the C&C Group’s spirits and liqueurs business last month.

Chris Mason, managing director of First Drinks, said: “We’re extremely excited to be adding Tullamore Dew, Carolans and Irish Mist to the First Drinks portfolio. As part of William Grant, it makes sense for us to assume control of these brands in the UK. Prior to the acquisition by William Grants these brands have been successfully developed by Maxxium UK and we are taking them on in great shape.

The new brands will officially be incorporated into First Drinks’ business from early September.

The company said brand activity plans will be announced “in due course”.

Maxxium UK managing director Huw Pennell said: “It was inevitable that at some point these brands would move to First Drinks, but it now enables us to give greater focus to our own premium portfolio strategy. We are proud of the work we have carried out on Tullamore Dew, Carolans and Irish Mist in the UK and we wish them every success for their continued development in the future.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter