Visitors to the virtual warehouse can now take a look inside warehouse and have the chance to open a barrel and win its contents, from bottles of whisky to private tasting sessions with Malt Master Brian Kinsman. There is also the chance to win a £3,000 “adventure of a lifetime”.
The site, glenfiddichexplorers.co.uk, also hosts an interactive gallery of “the world’s most uplifting adventures and experiences” compiled by a panel of experts and distilled by Glenfiddich and curated by former GQ features editor Stephen Hobbs.
Members of the new Explorers programme will be given opportunities to discuss and share future challenges and dreams, and inspire each other to achieve their pioneering potential. Discussions will also extend to Facebook.
In addition, Explorer members get the chance to preview new whiskies, attend private tasting sessions and exclusive events.