Carling has announced a new advertising campaign involving a series of mini-films to be screened either side of the commercial breaks during the Scottish Premier League games on Sky and ESPN.
The deal includes 60 live games across the season as well as an online support package from both broadcasters.
The films see a group of football fans taking in some of Scotland’s most famous landmarks from Glasgow’s George Square to the Forth Road Bridge.
Paul Miller, director of sales Molson Coors Scotland, said: “At Carling, we are as passionate about football as the fans are. We wanted to create an advert that celebrates this excitement for the beautiful game and the humour of the supporters. We can’t wait to hear the fans reactions and to share the highs and lows of the coming season.”
This campaign comes on the back of the announcement that Carling is now the Official Beer of the Scottish National Team, the Scottish Cup and also the beer of choice at Scotland’s National Stadium, Hampden Park.