20 August, 2010

Now in its seventh year, the Responsible Drinks Retailing Awards and conference remain a key event in the tradeís calendar. Run by OLN and sister on-trade title the Morning Advertiser, they honour the efforts made by retailers, public bodies and industry organisations to raise the bar on what it means to sell drinks responsibly.

The search for this yearís winners starts this week as we invite the trade to tell us about the initiatives they have undertaken to help improve standards in this crucial area.

This yearís awards are supported by some of the biggest names in the business Ė Drinkaware, Diageo, the PASS scheme, the British Beer & Pub Association and pub operator JD Wetherspoon.

The off-trade has taken enormous strides forwards to ensure alcohol is retailed responsibly.

This yearís awards and conference, which take place at Londonís Sheraton Hotel on Park Lane on November 10, will look at the key issues in this area and ask whether the trade should be doing more.

How to enter?Winning recognition in our prestigious and established awards can be a major boost for retailers. As ever, judges will be looking for a consistent approach to promoting the responsible sale of alcohol and evidence of local initiatives, together with endorsements from the police and local authorities.

The awards are a great way to show what you are doing to avoid selling to under-age drinkers, uphold the law and support your community.

Award categories include: Off-Trade Independent of The Year; Supermarket or Chain of The Year; Best Initiative; Local Authority of The Year; the Why Let Good Times Go Bad? Extra Mile Award; the Why Let Good Times Go Bad? Smarter Thinking Award; and new category the Proof of Age Standards Scheme Award for Best Practice On The Door. Closing date for entries is October 4.

For full details and an entry form, call Rikki Mudie on 01293 610396 or email her at rikki.mudie@william-reed.co.uk, or check out the website responsible?drinksretailing.co.uk.

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