British winery adds light wine range

20 August, 2010

Broadlands Wineries has expanded its offering with a new range of light British wines.

Three Mills Reserve comes in rosé, white and redles, all with an rrp of £3.99 and alcoholic strengths of 11% or 11.5%.

The wine is fermented in Norfolk from Spanish Airén grape must before natural flavours are added.

The range will be launched in selected regional retailers and online before being rolled out to supermarkets nationwide.

David Thornhill, sales and marketing director for Broadland Wineries, said: “This mid-market range builds on the success of the Three Mills brand and reflects the growing interest in light British wines among consumers.

“We’re pleased to be able to add these elegant, easy-to-drink wines to our product portfolio.

“We’re confident they’ll prove popular with customers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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