World Cup drives up AB Inbev sales

20 August, 2010

AB Inbev, the world’s largest brewer, has toasted better than expected half-year profits, helped partly by a strong performance in the UK.

The Stella Artois and Budweiser brewer said its beer volumes were up nearly 19% in the second quarter of 2010 and by more than 11% over the half-year.

Its report said: “Budweiser performed particularly well, benefiting from the FIFA World Cup sponsorship which featured a number of campaigns and promotions, driving the brand’s good performance in both the on-trade and off-trade channels”.

Stuart MacFarlane, president of AB Inbev UK, described the performance as “fantastic”.

“I’m especially pleased with our performance over the World Cup period, where Budweiser performed particularly well in both the on and off-trade channels.

“Looking at half-year performance, compared with the same period last year, Budweiser has grown volumes by more than 70%.”?Globally, net profit was 7.5% higher at $1.15 billion and the company expects profit growth to continue rising for the rest of the year.

Rival brewer Carlsberg says its UK beer volume sales increased by more than 10% in the first half of 2010.

The Danish brewer claimed its market share had risen to 16.2% in the first six months, with gains in both on and off-trade.




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