Fox’s chases oat biscuit market

20 August, 2010

Fox’s Biscuits has launched Choc ‘n’ Oat bars to capitalise on a growing trend it has identified for oat-based biscuits.

The new line combines oats coated with milk chocolate. They come in nine-bar packs, rrp £1.29, and are available in Morrisons and Sainsbury’s, and in Asda from October.

Rachel Moffatt, brands sector director for Fox’s, said: “Fox’s new Choc ‘n’ Oat bars have been developed to bring innovation to the chocolate biscuit bar sector by providing consumers with a new style of biscuity treat.

“With successful brands such as Rocky and Fox’s Classic in the portfolio, Fox’s is an expert in chocolate biscuit bars, and we are confident our new Choc ‘n’ Oat bars will follow their success.” Fox’s said sales of oat-based biscuits were currently up 8.3% year on year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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