Minimum pricing 'to cost £184m' – report

20 August, 2010

Minimum pricing in Scotland will cost consumers £184 million a year and hit the lowest income groups hardest, according to a report by the Centre for Economics & Business Research.

The research body’s report – commissioned by SAB Miller – said that a 40p per unit minimum price on alcohol would see consumers paying an extra £132 million for alcohol, the equivalent of £58 per household per year.

Taking into account the “lost utility” – the satisfaction gained from drinking – and benefits of improved health, the CEBR said the net impact would be £184 million on individual consumers.

The report concludes: “It is clear that the introduction of this policy would lead to a number of unintended consequences that have yet to be properly considered or valued by the Scottish government.”

It said there would be additional administrative costs to retailers from implementing and continually checking price levels.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know