Sidekick aims for gay market

25 August, 2010

Halewood International is to use this week’s Manchester Pride festival to test the potential for its Sidekick pouring shot brand in the gay and lesbian market.

It said the sampling and POS activity followed consumer research which showed “significant interest” in the brand among lesbian and gay consumers.

Brand manager Hannah Blackburn said: “Consumer research has indicated the brand has a strong level of appeal with the gay and lesbian communities and we are looking to run this programme to test the appetite for the brand among this audience.

“Manchester Pride attracts a massive audience and we are looking to use the festival as a platform to promote the brand.”

Manchester Pride started on August 23 and hits a peak over Bank Holiday weekend.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter