Diageo wants equal duty across all drinks

31 August, 2010

Diageo has called for a new approach to alcohol taxation, with a unit of alcohol charged the same duty rate across spirits, wine, beer, cider and RTDs.

In its submission to the Treasury’s review of alcohol taxation and pricing, Diageo said the easiest way to implement the measure would be to hold spirits duty at its current level and use the +2% excise duty escalator already in place to move other drinks up to spirits’ level over time.

Simon Litherland, Diageo GB managing director, said: “Alcohol is alcohol and we believe that people should know they are paying the same tax per unit whether it is a pint of Guinness, a glass of Blossom Hill or a glass of Johnnie Walker.”

Diageo says the proposal would generate between £524 million and £1.9 billion a year for Treasury coffers.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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