The deal brings producers including Waiheke Island producer Man O’War Vineyards, Marlborough’s Auntsfield Estate, Churchill’s range of port and Douro wines and Margaret River winery Umamu Estate into New Generation’s portfolio.
Stokes Fine Wines will continue trading but will focus on developing its international business, under the leadership of managing director Tim Parkins.
It will also take a shareholding in New Generation Wines to make sure the two businesses continue working closely together. Stokes director Justin Liddle will join New Generation’s board and divide his time between the two companies.
Liddle said: “This is a hugely exciting move which will create an enviable portfolio of high quality producers, offering our customers improved service and support while at the same time allowing Stokes Fine Wines to concentrate on its rapidly growing international trade. I am delighted to be playing a part in the future of both companies.”
New Generation managing director James Booth said: “This transaction represents an important strategic step in the development of New Generation Wines. The combined customer base and portfolio reinforces our position in the key London on-trade and independent merchant sectors.”
The combined portfolio will be available to taste in London on September 15. For more information, contact email@example.com or firstname.lastname@example.org.