Consumers oppose minimum pricing

03 September, 2010

Nearly half of consumers are against plans to introduce a minimum price for alcohol and 76% say it would make no difference to their consumption.

A You Gov survey of 2,163 adults showed that 47% opposed the move, which appears to have been backed by Prime Minister David Cameron last month.

Forty per cent came out in support of such a measure, with each unit of alcohol costing at least 50p.

An overwhelming majority – 76% – claim they would drink the same regardless of a minimum price being set and 45% of regular pub-goers said it would encourage them to buy alcohol in the supermarket to drink at home “because of the cost”.

Cameron believes that current alcohol prices encourage a culture of “loading up” on cheap alcohol before a night out, fuelling acts of antisocial behaviour.

Anthony Wells, associate director of You Gov’s political and social research team, said: “With the public split over Cameron’s [comments], it will be interesting to see whether this develops into a major issue for the coalition government to deal with.”??

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