Shloer discounts on offer with DVDs

03 September, 2010

Vouchers worth 30p off a bottle of Shloer are being given away with a range of DVDs produced by Paramount Home Entertainment.

Promotional DVDs including Top Gun, Tropic Thunder and Star Trek are featuring in the promotion, which will also give purchasers money off a luxury ice cream and a Mexican meal range.

Shloer’s participation in the Movie Feast promotion – which will see the DVDs sold in specialist entertainment retailers and selected grocery stores – is part of a £12 million marketing programme for the brand this year.

Marketing communications controller Amanda Grabham said: “It’s perfectly aligned with our Best Served Shared campaign, which focuses on Shloer being served with food, and it’s an innovative collaboration which offers a great added-value package for consumers.”?Shloer is sold through SHS Sales & Marketing.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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