Second wave for Drinkaware action

03 September, 2010

Alcohol awareness charity Drinkaware will launch the second year of its Why Let Good Times Go Bad? campaign on September 7.

The five-year, £100 million campaign has the backing of 40 UK drinks companies and aims to challenge excessive alcohol consumption among 18 to 24 year olds.

The second year of the campaign will include a £5 million outdoor ad campaign with six posters, plus ad support from individual drinks companies worth another £15 million.

Drinkaware chief executive Chris Sorek said: “This is a great example of the private and voluntary sectors working together to affect social change.”?James Lowman, chief executive of the Association of Convenience Stores, said: “Retailers go to enormous lengths to ensure alcohol is sold responsibly. But it is impossible to guarantee people, who have bought alcohol perfectly legally, do not do something reckless or irresponsible after they have left our premises.

“It is so important to communicate the message to young adults that drunkenness is simply not acceptable.”?

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know