Aero capitalises on sharing bags

03 September, 2010

Nestlé Confectionery has launched a £1 price-marked bag for Aero Bubbles.

The bag is aimed at convenience retailers and looks to capitalise on the increasing popularity of sharing bags and products with round price points, Nestlé said.

The launch follows the recent introduction of a £1 block for Aero.

The Aero Bubbles £1 bag will be available in both peppermint and milk varieties.

Nestlé said IRI figures showed the sharing bag market to be worth £758 million, up 8% by value in the year to July 17.

The company has also produced 35p price-marked individual packs of Rowntree’s Fruit Pastilles, Randoms, Smarties, Milkybar and Milkybar Buttons.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter